Case studies
Strategy our clients
put to work.
At Upland, we drive strategies via senior-led teams, across consumer brands and nonprofits.
Trusted by more than 100 organizations, from ambitious startups to major enterprises.
Our work
All
Growth Strategy
Brand Strategy
Innovation Strategy
Original Research
Nonprofits
Featured
Carhartt
Aligning five teams around its next growth opportunities.
A new business line emerged
Growth Strategy
Original Research
Featured
Nielsen-Massey Vanillas
Helping a chef-loved vanilla brand reach a wider market.
Double-digit annual revenue growth since the plan
Brand Strategy
Growth Strategy
Featured
Haribo
Building a pipeline around American snackers’ tastes.
200+ new product ideas
Innovation Strategy
Theo Chocolate
Giving shoppers new reasons to choose Theo as rivals caught up.
The rise of filled chocolate
Innovation Strategy
4moms
Putting parents’ needs at the center of the next product breakthrough.
Nine gamechangers backed by parents
Innovation Strategy
True Food Kitchen
Knowing which guests to win, and where to focus for growth.
A new menu for momentum
Brand Strategy
Growth Strategy
Suja Life
Finding the next growth opportunities in a crowded beverage market.
12 products prioritized for the next three years
Innovation Strategy
Original Research
Huron River Watershed Council
Extending the mission to more communities along the river.
A five-year roadmap for broader community reach
Nonprofits & Foundations
Michigan League of Conservation Voters
A stronger conservation voice across political divides.
A new brand and strategy for greater influence
Nonprofits & Foundations
Brand Strategy
Otter Products
Growth beyond the phone case.
How changing tech habits create new demand
Original Research
Growth Strategy
Roush
Anticipating mobility needs before they become customer requests.
From urban growth to the future of energy
Original Research
Innovation Strategy
