← Our work
Roush
Roush
Innovation strategy
Automotive
Anticipating mobility needs before they become customer requests.
Anticipating mobility needs before they become customer requests.
Anticipating mobility needs before they become customer requests.
The challenge
Roush leads in engineering, design, prototyping and testing, but its innovation had mostly come from inside or from customer requests. It wanted to know where demand in mobility was heading.
Roush leads in engineering, design, prototyping and testing, but its innovation had mostly come from inside or from customer requests. It wanted to know where demand in mobility was heading.
Roush leads in engineering, design, prototyping and testing, but its innovation had mostly come from inside or from customer requests. It wanted to know where demand in mobility was heading.
What we did
We ran DisruptorID on custom mobility: research, expert interviews and market examples. We found six forces, from uneven growth in cities to the energy future, and set out what each means for Roush.
We ran DisruptorID on custom mobility: research, expert interviews and market examples. We found six forces, from uneven growth in cities to the energy future, and set out what each means for Roush.
We ran DisruptorID on custom mobility: research, expert interviews and market examples. We found six forces, from uneven growth in cities to the energy future, and set out what each means for Roush.
What changed
6
6
forces reshaping mobility
forces reshaping mobility
Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.