Building strategies for growth, impact, and what’s next.
Building strategies for growth, impact, and what’s next.
Upland is a woman-owned strategy and innovation firm that helps brands, businesses, non-profits, and foundations make confident decisions about the future and turn those decisions into action.
Upland is a woman-owned strategy and innovation firm that helps brands, businesses, non-profits, and foundations make confident decisions about the future and turn those decisions into action.
Our clients
Building strategies for growth, impact, and what’s next.
Upland is a woman-owned strategy and innovation firm that helps brands, businesses, non-profits, and foundations make confident decisions about the future and turn those decisions into action.
Our clients
Categories don’t announce their shifts. They reward whoever saw them coming.
Categories don’t announce their shifts. They reward whoever saw them coming.
Categories don’t announce their shifts. They reward whoever saw them coming.
Categories don’t announce their shifts. They reward whoever saw them coming.
Our work
What changed for our clients.
See all our work
Carhartt
· Growth strategy
Aligning five teams around its next growth opportunities.
Aligning five teams around its next growth opportunities.
A new business line emerged
Read the Carhartt case →
Nielsen-Massey Vanillas
· Brand strategy
Helping a chef-loved vanilla brand reach a wider market.
Helping a chef-loved vanilla brand reach a wider market.
Double-digit annual revenue growth since the plan
Read the Nielsen-Massey case →
Haribo
· Innovation strategy
Building a pipeline around American snackers’ tastes.
Building a pipeline around American snackers’ tastes.
200+ new product ideas
Read the Haribo case →
We’ve been the client. We’ve led brands and built businesses.
We’ve been the client. We’ve led brands and built businesses.
Experience leading top brands
Our partners ran brands and P&Ls inside consumer companies before they advised them.
Experience leading top brands
Our partners ran brands and P&Ls inside consumer companies before they advised them.
Experience leading top brands
Our partners ran brands and P&Ls inside consumer companies before they advised them.
Foresight to build for tomorrow’s demand
Every engagement starts with where your category is heading, not only where it is today.
Foresight to build for tomorrow’s demand
Every engagement starts with where your category is heading, not only where it is today.
Foresight to build for tomorrow’s demand
Every engagement starts with where your category is heading, not only where it is today.
Product innovation shaped by consumers
Ideas are tested with real shoppers, then sequenced into a pipeline your team can launch.
Product innovation shaped by consumers
Ideas are tested with real shoppers, then sequenced into a pipeline your team can launch.
Product innovation shaped by consumers
Ideas are tested with real shoppers, then sequenced into a pipeline your team can launch.
One team from consumer research through growth strategy
The same senior team runs the research and builds the strategy, so nothing gets lost in a handoff.
One team from consumer research through growth strategy
The same senior team runs the research and builds the strategy, so nothing gets lost in a handoff.
One team from consumer research through growth strategy
The same senior team runs the research and builds the strategy, so nothing gets lost in a handoff.
Senior partners who have run brands, P&Ls and product pipelines inside organizations like yours. We know the difference between a deck that impresses and a decision that delivers.
Senior partners who have run brands, P&Ls and product pipelines inside organizations like yours. We know the difference between a deck that impresses and a decision that delivers.
Our services
Where are you right now?
Pick the situation that sounds most like yours.
We need to grow faster.
Demand in our category is shifting.
We need what’s next in the pipeline.
Our brand has lost its edge.
We’re growing faster than our team can support.
We’re a nonprofit or foundation.
Start with
Growth Strategy
A new CEO or CMO, an acquisition, a PE hold period or stalling growth. You need a roadmap the team can start running next month, not another deck.
We need to grow faster.
Start with
Growth Strategy
A new CEO or CMO, an acquisition, a PE hold period or stalling growth. You need a roadmap the team can start running next month, not another deck.
Demand in our category is shifting.
We need what’s next in the pipeline.
Our brand has lost its edge.
We’re growing faster than our team can support.
We’re a nonprofit or foundation.
Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.