← Our work
4moms
4moms
Innovation strategy
Consumer Goods
Putting parents’ needs at the center of the next product breakthrough.
Putting parents’ needs at the center of the next product breakthrough.
Putting parents’ needs at the center of the next product breakthrough.
The challenge
4moms built its name on engineering, with products that redefine their categories. It wanted the next ones to start from what parents need, not from what R&D can build.
4moms built its name on engineering, with products that redefine their categories. It wanted the next ones to start from what parents need, not from what R&D can build.
4moms built its name on engineering, with products that redefine their categories. It wanted the next ones to start from what parents need, not from what R&D can build.
What we did
We mapped where the juvenile market is heading against what parents need. A virtual workshop with industrial designers produced more than 200 ideas. The strongest became 27 concepts, refined with parents in focus groups and an online board, and a survey tested the top nine.
We mapped where the juvenile market is heading against what parents need. A virtual workshop with industrial designers produced more than 200 ideas. The strongest became 27 concepts, refined with parents in focus groups and an online board, and a survey tested the top nine.
We mapped where the juvenile market is heading against what parents need. A virtual workshop with industrial designers produced more than 200 ideas. The strongest became 27 concepts, refined with parents in focus groups and an online board, and a survey tested the top nine.
What changed
9
9
new ideas parents backed
new ideas parents backed
200+
200+
early ideas
early ideas
27
27
ideas put in front of parents
ideas put in front of parents
Let’s find your next growth lever.
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Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.