← Our work
Suja Life
Suja Life
Innovation strategy
Food & Beverage
Finding the next growth opportunities in a crowded beverage market.
Finding the next growth opportunities in a crowded beverage market.
Finding the next growth opportunities in a crowded beverage market.
The challenge
Hundreds of new brands were entering natural, healthy beverages, and what people wanted was shifting. Suja needed new consumer insight to fill its next wave of products.
Hundreds of new brands were entering natural, healthy beverages, and what people wanted was shifting. Suja needed new consumer insight to fill its next wave of products.
Hundreds of new brands were entering natural, healthy beverages, and what people wanted was shifting. Suja needed new consumer insight to fill its next wave of products.
What we did
We ran DisruptorID on the category: roundtables with beverage experts, food futurists and nutrition influencers, a look at where investors were putting money, and AI market scanning. Consumer research and ideation then produced 15 product areas.
We ran DisruptorID on the category: roundtables with beverage experts, food futurists and nutrition influencers, a look at where investors were putting money, and AI market scanning. Consumer research and ideation then produced 15 product areas.
We ran DisruptorID on the category: roundtables with beverage experts, food futurists and nutrition influencers, a look at where investors were putting money, and AI market scanning. Consumer research and ideation then produced 15 product areas.
What changed
400+
400+
product ideas to choose from
product ideas to choose from
12
12
new products prioritized
new products prioritized
3-year
3-year
launch roadmap
launch roadmap
Let’s find your next growth lever.
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Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.