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Nielsen-Massey Vanillas
Nielsen-Massey Vanillas
Brand strategy
Food & Beverage
Helping a chef-loved vanilla brand reach a wider market.
Helping a chef-loved vanilla brand reach a wider market.
Helping a chef-loved vanilla brand reach a wider market.
The challenge
Nielsen-Massey had more than 110 years of reputation with chefs and food makers. To grow, it needed a sharper brand, a clear role for each product, and a plan for each of its three priority channels.
Nielsen-Massey had more than 110 years of reputation with chefs and food makers. To grow, it needed a sharper brand, a clear role for each product, and a plan for each of its three priority channels.
Nielsen-Massey had more than 110 years of reputation with chefs and food makers. To grow, it needed a sharper brand, a clear role for each product, and a plan for each of its three priority channels.
What we did
We started with a hypothesis workshop, then built positionings with consumers and chefs in Build-a-Concept groups. We interviewed retail customers to set each product's role by channel, and confirmed the direction with a survey.
We started with a hypothesis workshop, then built positionings with consumers and chefs in Build-a-Concept groups. We interviewed retail customers to set each product's role by channel, and confirmed the direction with a survey.
We started with a hypothesis workshop, then built positionings with consumers and chefs in Build-a-Concept groups. We interviewed retail customers to set each product's role by channel, and confirmed the direction with a survey.
What changed
Double-digit
Double-digit
revenue growth a year since the plan
revenue growth a year since the plan
3
3
channels, each with its own plan
channels, each with its own plan
Let’s find your next growth lever.
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Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.