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Otter Products
Otter Products
Growth strategy
Consumer Goods
Growth beyond the phone case.
Growth beyond the phone case.
Growth beyond the phone case.
The challenge
OtterBox had built enormous success on protective phone cases. For its next stage of growth, it wanted white space beyond phones, and beyond protection as the core benefit.
OtterBox had built enormous success on protective phone cases. For its next stage of growth, it wanted white space beyond phones, and beyond protection as the core benefit.
OtterBox had built enormous success on protective phone cases. For its next stage of growth, it wanted white space beyond phones, and beyond protection as the core benefit.
What we did
We ran DisruptorID on portable tech: who uses devices, where and how. We looked at new interfaces, where consumer tech meets personal health, and where competitors and investors were putting money.
We ran DisruptorID on portable tech: who uses devices, where and how. We looked at new interfaces, where consumer tech meets personal health, and where competitors and investors were putting money.
We ran DisruptorID on portable tech: who uses devices, where and how. We looked at new interfaces, where consumer tech meets personal health, and where competitors and investors were putting money.
What changed
5
5
forces reshaping device accessories
forces reshaping device accessories
Let’s find your next growth lever.
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Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.