Original Research
GLP-1 changes behavior before it hits your revenue.
Upland runs proprietary national research on one demand shift at a time, starting with GLP-1.
We turn what we find into decisions about your categories, occasions and portfolio.
Considering · 300
What they expect
74%
are tired of thinking about their weight.
Using · 1,000
What actually happens
73%
feel more in control.
Stopped · 300
How they feel
81%
are open to starting again.
Source: Upland’s GLP-1 Intelligence Study, 1,600 U.S. consumers, March 2026.
Measuring disruption
Every eating occasion fell except one.
How often current users eat at each occasion, compared with before GLP-1.
−47.0
−46.3
−40.5
−37.3
−29.3
−26.3
−25.1
−21.0
−13.6
+44.0
Occasion score for current users, from −100 (much less often) to +100 (much more often). 1,000 current users, March 2026.
Two proprietary scores
The Hunger Index measures what GLP-1 does to the person. The Food Disruption Index measures what it does to the shopping cart.
HOW UPLAND CAN HELP
Defend, adapt or accelerate.
Each option starts from the study and narrows to your categories.
01
Executive briefing and workshop
A readout of the study for your leadership team, then a working session on where you have permission to win.
You leave with
A map of where your categories are exposed.
02
Category impact deep dive
Occasion by occasion, where your category is at risk, stable or meeting a new need.
You leave with
A risk and opportunity map and a portfolio action plan.
03
Innovation platforms
Size the occasions that are opening up and build concepts to meet them.
You leave with
Three to five innovation platforms, with concepts.
Upland in action
Upland drives category defining strategies
Start with a briefing.
We walk your team through the study with your categories in mind.