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Theo Chocolate
Theo Chocolate
Innovation strategy
Food & Beverage
Giving shoppers new reasons to choose Theo as rivals caught up.
Giving shoppers new reasons to choose Theo as rivals caught up.
Giving shoppers new reasons to choose Theo as rivals caught up.
The challenge
Theo was the first U.S. fair-trade, organic premium chocolate maker. Then new brands started making the same claims, and Theo needed a new reason to be chosen.
Theo was the first U.S. fair-trade, organic premium chocolate maker. Then new brands started making the same claims, and Theo needed a new reason to be chosen.
Theo was the first U.S. fair-trade, organic premium chocolate maker. Then new brands started making the same claims, and Theo needed a new reason to be chosen.
What we did
We set a north star from Theo's segmentation, category data and industry reports, and linked shopper needs to where chocolate and nearby categories are heading. Ideas became concepts in online consumer boards and live webcam sessions, and a survey picked the winners.
We set a north star from Theo's segmentation, category data and industry reports, and linked shopper needs to where chocolate and nearby categories are heading. Ideas became concepts in online consumer boards and live webcam sessions, and a survey picked the winners.
We set a north star from Theo's segmentation, category data and industry reports, and linked shopper needs to where chocolate and nearby categories are heading. Ideas became concepts in online consumer boards and live webcam sessions, and a survey picked the winners.
What changed
12
12
new product ideas that shoppers backed
new product ideas that shoppers backed
5
5
new areas to grow in
new areas to grow in
3 yrs
3 yrs
of launches, in the order to make them
of launches, in the order to make them
Let’s find your next growth lever.
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Let’s find your next growth lever.
Subscribe to our newsletter.
Tell us where you are and we'll share how we can help.
Let’s find your next growth lever.
Tell us where you are and we'll share how we can help.