Innovation Strategy
Foresight-led innovation strategy that starts with demand, not the product technology.
We generate and validate new products and sequence innovation roadmaps, always data-driven with consumer insight and category foresight.
14
consumer groups
49
consumer jobs screened with 2,450 consumers
4
benefit platforms
1
roadmap for three brands
From a recent project for a three-brand nutrition portfolio.
Strategic platforms
What makes a strong innovation platform.
The strongest platforms are built around consumer benefits, because needs endure even as formats, ingredients and technologies change. Each one must pass five tests:
01
Rooted in a real, growing tension
02
Holds several products, not one
03
Not tied to a single format
04
Lasts three years or more
05
Works across consumer segments
Example: Durable Platform
One-handed nutrition
The tension
In the 1990s, mornings went on the go, but breakfast still needed a bowl and a spoon.
What it held
Cereal bars, squeezable yogurt and drinkable breakfasts, across aisles and brands.
Why it lasted
The need outlived any single product.
How it works
From demand to roadmap.
Our insight and foresight research powers consumer-centric innovation.
01
Foresight analysis
Deep dive of the ecosystem for emerging shifts in consumer demand and their impact on your category.
02
Consumer deep dives
Understand your consumers and test early hypotheses. The biggest openings become three to five platforms.
03
Ideation and co-creation
Build new ideas with your cross-functional team, then refine and strengthen them with consumers.
04
Validate and sequence
Test concepts quantitatively and sequence the winners into a roadmap, with feasibility built in.
Let’s talk about what’s next for your pipeline.
We start with a read of your category and your current pipeline.